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[1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ... SEO is crucial for publishers because a large proportion of traffic to news and media websites comes via search engines.Whether you are a publisher that operates within a specific niche or a publisher that covers news nationally, there are common SEO challenges that can impact your company’s organic growth if not dealt with appropriately.Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. The World's most accurate SEO keyword research tool with over 1.25 billion traffic-driving keywords. Full keyword analysis with Ranking Keywords ...The latest news and headlines from Yahoo News. 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